And what those glory days taught us is that when Cash Money is winning, they flaunt it. 'Ima Profit Off You' Rick Ross Talks Ending Beef W/ 50 Cent, Explains What He Has To Do For Them To Do Business Together 302,576 Rick Ross Almost Knocks Out His Personal Trainer Showing Off His Boxing Skills. There are other ’90s rap video hallmarks, too: Khaled’s bulky cell phone, Drake riding in a Jeep, Drake sitting in a bubble bath, and oh yeah, Drake’s amazing Dada two-piece in all its shiny glory.īut the repeated shots of the gang in a field behind a helicopter - Wayne wearing a white tee, a black beanie, and a single Cash Money chain - make explicit what “No New Friends” is trying to reference: the classic 1999 video for “Bling Bling.” Combined with Birdman’s plans to reform Big Tymers with Drake and Wayne - plus “Practice,” Drake’s hilarious “Back That Azz Up” re-fix - Cash Money is out to remind fans of its glory days.

The new Colin Tilley-directed video (via In Flex We Trust) for “No New Friends” - featured on Khaled’s forthcoming album - is an explicit throwback to ’90s opulence and pre-HD aesthetics, a large portion of it shot through a camcorder timestamped May 15, 1996.

Cash Money Records isn’t at its peak in 2013, but don’t tell that to Drake, Lil Wayne, Birdman, Rick Ross, and DJ Khaled. Travis Barker celebrated the launch of his DTA Records label back in December with the release of 'Gimme Brain' featuring longtime rap friends Rick Ross and Lil Wayne. The hip hop song features Canadian rapper Drake and American rappers Rick Ross and Lil Wayne and features production from Canadian producers T-Minus.

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